Conduct a content audit to evaluate your content’s performance, relevance, and quality. Avoid spammy tactics like link farms, paid links, or excessive link exchanges, as these can get you penalized. Instead, create great content, build genuine relationships, and earn links properly. Monitor your competitors’ SEO performance, rankings, and market share regularly to stay aware of shifts in the competitive landscape.

• But what you may not know is that you can use this same approach with alternate search engines.
• In the end, you spend more money than if you’d partnered with a reputable SEO agency that had higher (but more realistic) prices.
• On-page SEO deals with optimizing individual web pages to improve their search engine rankings and user experience.
• We studied almost one billion web pages and found a clear correlation between referring domains (links from unique websites) and organic search traffic.
• Typing a bunch of random keywords into a tool can only get you so far.

Best for specialized SEO

Including this information on your webpages will let Google know that you are a strong option when people are searching for something that you specifically provide. Arguably one of the most important parts of understanding and implementing SEO is doing keyword research. Keyword research is the process of finding the most relevant words to use on your webpages. By doing some investigating, and using professional keyword research tools, you can understand how people around the world tend to search for things related to your product or service. Plus, additional information for each keyword like their search volume, KD%, search intent, and more.

Internal Linking

“Eventually, the website you paid for a link on gets caught because someone like me just reports websites that sell backlinks every time they run across that in their outreach. When this happens, and Google knows the outbound links are paid for,” Rubright explains. Link building, if you want to do it well, requires creativity, strategic thinking, and patience. To generate quality links, you need to develop a link-building strategy.

There are potentially harmful links sometimes called toxic links. And they can sometimes negatively affect your rankings and organic traffic. Now, you have a list of keywords you don’t rank for but all your competitors do. For example, HubSpot’s SEO Marketing Software includes tools that help you optimize your content and execute your SEO strategy.

It can show issues with broken links, duplicate content, metadata, redirects, and internal linking. A well-organized website structure and navigation help search engines understand your content while providing a better user experience. These algorithms consider numerous ranking factors, including the page’s content relevance, authority, user engagement metrics, and technical performance. By evaluating these various factors, the algorithms aim to present the most helpful and accurate results to the user.

View and Compare Traffic Sources

When you hire WebFX for SEO consulting services, you have SEO Anomaly access to experienced marketers who can help you with your SEO and other digital marketing efforts. Our ongoing SEO plan also looks at your competitors’ activities and provides you with competitor opportunity reports. As a result, you get a holistic SEO strategy that keeps you ahead of your competitors. Stuffing the same brand phrase into every content doesn’t improve your visibility. Generative engines look for natural signals across credible sources.

Once you have 10 keywords jotted down, you’re ready for step #2. If you want to dive deeper into keyword research, you can check out this video. I recommend typing a few different keywords into Google until you have a list of about 10 keywords. Without actively positioning its content in search results, no business can survive long. I spoke with Olga Zhukova, a freelance SEO specialist at Olga Zhukova.com. Zhukova has experience consulting small business owners who either want to do SEO themselves or have already started doing it.