If an audit uncovers indexable pages with URL parameters, then pay close attention — particularly if you’re running an eCommerce site. Then Google will recognise the H3 headings as a list, and you’ll have a shot at picking up the featured snippet for the “5 best widgets” query. Some of them were simply excess header tags that had been created at some point in WordPress. If you have the same issue and want to get rid of the warning, you can just add the following line to your robots.txt file to stop crawlers from accessing that page.

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Page speed is vital—especially after Google dropped its Speed Update and Page Experience Update. Anyone using a phone to look for stuff on the internet isn’t going to wait around for a slow-loading site. That means the faster your site is, the more likely Google is to reward you with strong organic rankings. Using your vertical-specific keyword research, write or rewrite your meta tags, making sure to optimize them for the keywords that will help them show up in search. Ancillary keywords should, if possible, be used in H2s and in body copy.

Conducting Your SEO Audit: Step-by-Step

• Focus on earning high-quality links through guest blogging, digital PR, outreach campaigns, and high-value content creation.
• Crawl errors prevent search engines from accessing your site’s pages.
• This lightweight SEO audit still finds high-priority issues without the time commitment of a full review.
• An SEO audit examines technical factors, content quality, backlink health, and on-page and off-page factors.

Meta descriptions are HTML summaries of web pages, shown below title tags in search results. One thing to keep in mind, though, SEO Anomaly is that regardless of the issue, its importance depends on the website or page you’re working on. For example, the main pages you want to rank will always take priority over pages you don’t want to index.

Our technical SEO audit services assess key factors impacting your site’s success, like page speed, structured data, and crawlability. Proper use of H1, H2, and H3 tags with relevant keywords leads to improved rankings. Local SEO Services are for businesses focused on keyword rankings in a specific location or region.

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If your website isn’t secure, anyone who inputs their information into the site is at risk of having it stolen. A technical SEO audit takes a deeper dive into the mechanics behind your site. You can audit many, MANY other technical SEO elements other than the ones I’ll talk about, but focusing on these things can help you get started.

As you can see above, it lists down all the issues that occurred within your site by sorting them out from high priority to medium to low priority. In case you want to guide on claiming Semrush free trial, check this guide. Use the following link to try SEMrush Site Audit to find and fix your site issues today.

You can also double-check your organic search performance in Google Search Console. This is important to do because Ahrefs organic traffic numbers are estimations. Make sure your site uses HTTPS, which encrypts data and protects user information. If your site is still running on HTTP, install an SSL certificate and update all internal links accordingly. For those who want their website to rank high on Google, an SEO audit is a detailed review of your website’s performance and visibility to improve results.

With our powerful SEO audit software, you can identify any issues that may be causing slow load times and take action to improve page speed for maximum impact. With SEO audits, you can discover new ways to improve the user experience (UX) of your website. For example, if your site features a ton of broken links, resulting in 404 errors, you’re providing a less-than-stellar experience for visitors. For more in-depth insights, a technical SEO audit is the next step.