Where normally, you would focus your efforts on reaching as many people as possible, wherever they are, local SEO focuses on reaching people in a certain area. So, for example, when you’re a bike repair shop or real estate agent. Get our complete SEO checklist for more advanced tips and tricks on how to improve your SERP rankings.

Why Is Off-Page SEO Important?

People choose to link back to your content because they have found it to be relevant and useful. A common mistake most bloggers make is that they put off off-page marketing until they make a “perfect” website (and they’re often scared because they think off-page is not white hat BHS Links SEO). But hat moment never comes and they never start marketing their site, or they start too late when their competitors are already heavily entrenched. But instead of hiring a pro designer to create graphics for you (very costly), I suggest you learn to make them yourself. It’s not hard, especially with the free tools like Canva, Visme and others that have infographic templates ready to use. People often promote upcoming webinars, video conferences, or different types of events on Twitter and Instagram.

Key Components of SEO for Beginners

The best way to do this is to make your content worthy of links, and links will come naturally. Guest blogging is also a good idea but be careful not to overlink your website and make your contribution more spammy than useful. Also, build your links at a normal, traditional pace, if you will, which is gradually, or else Google will think you’re doing some black-hat magic. On-page is active doing, while off-page is somehow passive, as it comes AFTER you’ve worked hard to deliver quality and uniqueness. In terms of outcome, what happens off-page is more important and valuable than what’s on-page. That’s why the end result has to be considered before starting an activity, not after you’ve already done it.

Not only can events engage your audience, but they can also benefit you by creating buzz around your business. Doing so shows that you value your customers’ business and feedback. Very few other platforms allow you to have open discussions with potential customers who are already asking questions about what you have to offer. And it’s great for you because it gets your brand in front of a new audience.

Going with the goal of brand awareness and connection building gives better results. Did you know that 65% of brands use infographics as a marketing strategy? More than 70% of the influencers’ target audience comprises Gen Z and Millenials. So, if your major target audience belongs to this age group, influencer marketing is your way to go. Off page SEO techniques help to make your website more popular on the Internet.

• There are a lot of great brand tracking tools out there (like Google Alerts).
• Site owners are often more willing to add links since they’ve referenced your brand.
• For conducting proper audience research, you can take advantage of tools such as SparkToro and Alexa.
• This is especially useful if the other site was previously linking to a competitor of yours, and you’re looking to surpass them by having the publisher link to you instead.
• As a best practice, make sure your page content includes 1-3 relevant internal links.

There are practices off-page which might be effective for certain industries but might not work for others. For example, aggregator websites often give free award badges which when added to a webpage gives them a link back to their website. That’s a practice only aggregator websites have been able to use and might not work for a generic B2C company. At the start, they built authority by pointing links towards the homepage of the website for a site-wide distribution of PageRank. And later on, they started focusing on targeted landing pages as well.